課程詳情
*LEARNERS OF THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 ARE NOT ELIGIBLE FOR ANY REIMBURSEMENT FROM CEF.
如開課日期為二零二三年三月三十一日以後,報讀這項課程的學員不能獲基金發還任何款項。
如開課日期為二零二三年三月三十一日以後,報讀這項課程的學員不能獲基金發還任何款項。
課程編號
21Z097741
範疇
商業服務 (此為已失效的舊有分類。符合此描述的課程現在可能歸於其他課程範疇下。)
課程名稱 (英文)
CONSUMER PSYCHOLOGY (MODULE FROM MASTER OF SCIENCE IN MARKETING AND CONSUMER PSYCHOLOGY)
課程名稱 (中文)
消費者心理學(市場學及消費者心理學理學碩士課程之單元)
院校名稱 (英文)
HONG KONG SHUE YAN UNIVERSITY (SHUEYAN)
院校名稱 (中文)
香港樹仁大學
院校編號
009
院校電話
費用 (HK$)
$8250
資歷名冊登記號碼
13/000157/L6
持續進修基金合資格網上課程
否
資歷架構級別
6
課程程度
其他
備註
Notes / 附註:*APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二三年三月三十一日後開課的課程並不能申領基金發還款項。
Entry Requirements / 入學要求:
(1) A BACHELOR'S DEGREE WITH FIRST OR SECOND CLASS HONOURS IN BUSINESS ADMINISTRATION FROM AN ACCREDITED PROGRAMME; OR A BACHELOR'S DEGREE WITH FIRST OR SECOND CLASS HONOURS FROM AN ACCREDITED PROGRAMME IN OTHER AREAS; OR AN EQUIVALENT QUALIFICATION FROM AN INSTITUTION RECOGNIZED FOR THIS PURPOSE BY THE UNIVERSITY*, AND (2) PREFERABLY WITH ONE YEAR WORK EXPERIENCE IN MARKETING OR BUSINESS ADMINISTRATION OR A RELATED AREA; AND (3) APPLICANTS WHOSE ENTRANCE QUALIFICATION IS OBTAINED FROM AN INSTITUTION WHERE THE MEDIUM OF INSTRUCTION IS NOT ENGLISH SHOULD ALSO FULFIL THE FOLLOWING MINIMUM ENGLISH PROFICIENCY REQUIREMENT: A. OVERALL SCORE 6.5 IN INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM (IELTS)(ACADEMIC); OR B. TEST OF ENGLISH AS A FOREIGN LANGUAGE (TOEFL) SCORE OF 600 (PAPER-BASED TEST) OR 100 (INTERNET-BASED TEST) OR 250 (COMPUTER-BASED TEST); OR C. OTHER EQUIVALENT QUALIFICATIONS. *IF AN APPLICANT HAS NOT TAKEN ANY QUANTITATIVE METHODS AND/OR MARKETING COURSE BEFORE, S/HE NEEDS TO TAKE SUMMER BRIDGING COURSE(S):(1) BUS220 QUANTITATIVE METHODS AND/OR (2) BUS233 PRINCIPLES OF MARKETING. THESE MUST BE COMPLETED BEFORE THE START OF THE PROPOSED MASTER'S PROGRAMME, I.E., IN EARLY JULY TO LATE AUGUST. THE FEE OF THE SUMMER BRIDGING COURSES IS $5,000 PER COURSE.
Course Outline / 課程大綱:
PSYCHOLOGICAL INFLUENCE OF CONSUMER BUYING BEHAVIOR (18 HOURS) - CONSUMER PERCEPTIONS AND MARKETING - CONSUMER LEARNING - MOTIVATION OF CONSUMERS - SELF AND PERSONALITY - ATTITUDE OF CONSUMERS - EMOTIONS OF CONSUMERS AND DECISION MAKING SOCIAL AND CULTURAL INFLUENCE OF CONSUMER BUYING BEHAVIOR (18 HOURS) - REFERENCE GROUP - WORD OF MOUTH AND SOCIAL MEDIA - CONSUMER SUBCULTURE AND CULTURE CONSUMER RESEARCH AND APPLICATION IN MARKETING (6 HOURS)
Instructors' Qualifications / 導師資歷:
APPLICANTS SHOULD HAVE I) A DOCTORAL DEGREE IN A RELEVANT DISCIPLINE, SUCH AS MANAGEMENT, PSYCHOLOGY, ORGANIZATIONAL DEVELOPMENT, STRONG LANGUAGE SKILLS IN ENGLISH, STRONG ORAL AND WRITTEN COMMUNICATION SKILLS, AND A CAPACITY TO UNDERTAKE RESEARCH IN RELATED TOPICS; OR II) A MASTER DEGREE PLUS PROFESSIONAL QUALIFICATIONS RELEVANT TO THE COURSE SUCH AS REGISTERED PSYCHOLOGIST; PLUS III) 3 YEARS OF FULL TIME/ PART TIME RELEVANT TEACHING EXPERIENCE; OR IV) 5 YEARS OF FULL TIME/ PART TIME RELEVANT WORKING EXPERIENCE.
Assessment / 課程評核要求:
ASSESSMENT METHOD AND WEIGHTING: INDIVIDUAL ASSIGNMENT: 20% CLASS PARTICIPATION: 10% IN-CLASS ACTIVITIES: 20% GROUP PRESENTATION: 20% EXAM: 30% COMPLETION REQUIREMENTS: OVERALL PASSING MARK: 50% ATTENDANCE NO LESS THAN 70% CEF REIMBURSEMENT REQUIREMENT: OVERALL PASSING MARK: 50% ATTENDANCE NO LESS THAN 70%
Delivery Mode / 授課模式:
42 HOURS (FT/PT)
Course Duration / 課時:
2 MONTHS
Effective Date / 課程生效日期:
20/07/2016
CEF Registration Invalid From / 基金課程登記失效日期:
01/04/2023