課程詳情

課程編號
33C131609
範疇
A03 - 商業及管理
課程名稱 (英文)
CERTIFICATE FOR MODULE (BUSINESS ANALYTICS AND WEB SCRAPING)
課程名稱 (中文)
證書(單元: 商業分析及網站擷取)
院校名稱 (英文)
SCHOOL OF PROFESSIONAL AND CONTINUING EDUCATION, HKU (SPACE)
院校名稱 (中文)
香港大學專業進修學院
院校編號
100
費用 (HK$)
$9700
資歷名冊登記號碼
20/000684/L5
持續進修基金合資格網上課程
資歷架構級別
5
課程程度
證書
備註
Notes / 附註:
*APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 25 JANUARY 2025 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二五年一月二十五日後開課的課程並不能申領基金發還款項。

Entry Requirements / 入學要求:
Applicants should hold an Advanced Diploma, a Higher Diploma or an Associate Degree awarded by a recognized institution (e.g., HKU SPACE, School of Continuing and Professional Studies, The School of Continuing Education of Hong Kong Baptist University and others). Applicants with other equivalent qualifications (i.e., Certificate from CDN, AWS, Microsoft and others) will be considered on individual merit.

Course Outline / 課程大綱:
(I) Web Scraping and Data Analytics (3 hours) (1) Overview of web analytics, web scrapping and data analytics (1 hour) (2) Introduction to web scrapping tools (1 hour) (3) Applications of web scraping and data analytics with sample cases (1 hour) (II) Business Analytics and Data Wrangling (9 hours) (1) Principles of business analytics and data wrangling (1 hour) (2) Introduction to data cleansing using computation tools (2 hour) (3) Transformation of raw data to business information with sample cases (6 hours) (III) Applications of Business Analytics and Web Scraping (18 hours) (1) Descriptive analytics and data visualization using Microsoft Power BI (3 hours) (2) Predictive analytics and data modeling (3 hours) (3) Prescriptive analytics and business decision optimization (3 hours) (4) Managerial dashboard and storytelling (3 hours) (5) Practical applications of business analytics and web scraping for core business functions (6 hours)

Instructors' Qualifications / 導師資歷:
Holder of an academic qualification at a Master's degree in Business / Accounting / Finance / Economics / Statistics / Mathematics / Engineering / Computer Science / IT and with 2 years' teaching / working experience in the Financial Services / Banking / Finance / Investment / Insurance fields

Assessment / 課程評核要求:
(A) Assessment Items and Their Weightings:
(1) Continuous Assessment: 50%
(2) Final Assessment: 50%

(B) Completion Requirements:
(1) Overall passing mark: 50%

(C) CEF Reimbursement Requirements:
(1) Overall passing mark: 50%
(2) Attendance: 70%

Delivery Mode / 授課模式:
30 hours (PT)

Course Duration / 課時:
6 weeks

Effective Date / 課程生效日期:
26/01/2021

CEF Registration Invalid From / 基金課程登記失效日期:
26/01/2025