課程詳情
*LEARNERS OF THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 ARE NOT ELIGIBLE FOR ANY REIMBURSEMENT FROM CEF.
如開課日期為二零二三年三月三十一日以後，報讀這項課程的學員不能獲基金發還任何款項。
如開課日期為二零二三年三月三十一日以後，報讀這項課程的學員不能獲基金發還任何款項。
課程編號
21Z02308A
範疇
商業服務 (此為已失效的舊有分類。符合此描述的課程現在可能歸於其他課程範疇下。)
課程名稱 (英文)
PRINCIPLES OF MARKETING & BUSINESS ORGANIZATION AND MANAGEMENT (2 MODULES FROM PART I PROGRAMME FOR BACHELOR OF COMMERCE OFFERED BY THE UNIVERSITY OF WOLLONGONG)
課程名稱 (中文)
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院校名稱 (英文)
HONG KONG SHUE YAN UNIVERSITY (SHUEYAN)
院校名稱 (中文)
香港樹仁大學
院校編號
009
院校電話
費用 (HK$)
$8143
資歷名冊登記號碼
N/A
持續進修基金合資格網上課程
否
資歷架構級別
N/A
課程程度
其他
備註
Notes / 附註:*APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二三年三月三十一日後開課的課程並不能申領基金發還款項。
Entry Requirements / 入學要求:
a) 6 passes including Chinese & English in one sitting in HKCEE and b) 2 passes in the HK Advanced Level Examination; OR c) 2(A) and 3(O) and a pass in English in the GCE Examination; OR d) Mature students aged 21 or above with a good command of English may also apply; they will need to pass the College Entrance Examination.
Course Outline / 課程大綱:
1 Marketing Process: Basic Concepts (3 hours),2 Strategic Planning and the Marketing Management Process (6 hours),3 Marketing Information Management (3 hours),4 Consumer Markets and Consumer Buying Behavior (3 hours),5 Business Markets and Business Buyer Behavior (3 hours),6 Market Segmentation, Targeting, and Positioning for Competitive Advantage(6 hours),7 New Product Development and Product Life Cycle Strategies (3 hours),8 Pricing Products: Pricing Considerations, Approaches & Strategies (4.5 hours),9 Placing Products: Distribution Channels and Logistic Management (4.5 hours),10 Promoting Products in a complex world (6 hours),11 International Marketing (3 hours), Introduction to Organization & Management (9 hours), Management in the Twenty-First Century (21 hours), Planning ( 9 hours), Organizing (21 hours), Leading(15 hours), Staffing (Human Resource Management)( 6 hours), Controlling (3 hours)
Instructors' Qualifications / 導師資歷:
B.A.(Hons.), Baptist University; M.Sc, Management, Hong Kong Polytechnic University; PhD candidate, Marketing Management, Hong Kong Polytechnic University 4 yr (FT)
Assessment / 課程評核要求:
Class Participation (5%) Group Assignments (15%) Group Project (25%) Mid-term Examination (15%) Final Examination (40%) STUDENTS MUST OBTAIN A GRADE "D" OR ABOVE TO PASS THE COURSE (A MARK OF AT LEAST 50% FOR CLAIMING CEF)
[For claiming CEF, claimant should pass the attendance requirements and course assessments of the course(s) as approved by the Labour and Welfare Bureau, with the attendance rate and overall mark of course assessments not less than 70% and 50% respectively or such higher requirements as prescribed for the course (whichever is higher).]
Delivery Mode / 授課模式:
FT
Course Duration / 課時:
129
Effective Date / 課程生效日期:
21/04/2004
CEF Registration Invalid From / 基金課程登記失效日期:
01/04/2023